A complete marketers guide on how to successfully run a direct mail campaign. This promotion for Sappi’s Opus PS brand walks through everything from maintaining a list, creating an effective call to action, formats, limitations, cost implications and the influence of special effects, to printing, testing and measurement considerations. The book comes in a box-kit that includes three examples of high-impact direct mail from local to global brands.
Studio: VSA Partners
Client: Sappi Fine Paper
Creative Direction: Brandt Brinkerhoff
Design: Katherine Walker, Brandt Brinkerhoff
